Consumer Behavior How Humans Think, Feel, and Act in the Marketplace (9780979133602) Banwari Mittal, Morris Holbrook, Sharon, Ph.D. Beatty, Priya Raghubir, Arch G. Woodside


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Publisher: Open Mentis Publishers; 1 edition (March 2007)
Language: English
ISBN-10: 0979133602
ISBN-13: 978-0979133602

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11.2 x 8.8 x 1.2 inches
Shipping Weight: 4.1 pounds

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Consumer Behavior How Humans Think, Feel, and Act in the Marketplace (9780979133602) Banwari Mittal, Morris Holbrook, Sharon, Ph.D. Beatty, Priya Raghubir, Arch G. Woodside


Product Details:


Publisher: Open Mentis Publishers; 1 edition (March 2007)
Language: English
ISBN-10: 0979133602
ISBN-13: 978-0979133602

Product Dimensions:

11.2 x 8.8 x 1.2 inches
Shipping Weight: 4.1 pounds

In this book, the authors describe, dissect, and discourse about Consumer Behavior--human behavior in the world of goods human anatomy atlas books free download. About how we make our product choices and then weave them into the tapestry of our lives human anatomy atlas books free download. And how we consume to sustain and energize our bodies, feed our minds, and construct our identities human anatomy atlas books free download. The authors define and describe almost all of the concepts and principles of consumer behavior, spin them into theories and models, and illustrate their applications for the benefit of consumers as well as marketers human anatomy atlas books free download. The goal is to grasp the quintessential value of consumption, and to understand how marketers should fulfill marketing's ultimate purpose: to become co-creators of consumption value humans seek.

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Consumer Behavior How Humans Think, Feel, and Act in the Marketplace (9780979133602) Banwari Mittal, Morris Holbrook, Sharon, Ph.D. Beatty, Priya Raghubir, Arch G. Woodside


Product Details:


Publisher: Open Mentis Publishers; 1 edition (March 2007)
Language: English
ISBN-10: 0979133602
ISBN-13: 978-0979133602

Product Dimensions:

11.2 x 8.8 x 1.2 inches
Shipping Weight: 4.1 pounds

In this book, the authors describe, dissect, and discourse about Consumer Behavior--human behavior in the world of goods human anatomy atlas books free download. About how we make our product choices and then weave them into the tapestry of our lives human anatomy atlas books free download. And how we consume to sustain and energize our bodies, feed our minds, and construct our identities human anatomy atlas books free download. The authors define and describe almost all of the concepts and principles of consumer behavior, spin them into theories and models, and illustrate their applications for the benefit of consumers as well as marketers human anatomy atlas books free download. The goal is to grasp the quintessential value of consumption, and to understand how marketers should fulfill marketing's ultimate purpose: to become co-creators of consumption value humans seek.

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Consumer Behavior How Humans Think, Feel, and Act in the Marketplace (9780979133602) Banwari Mittal, Morris Holbrook, Sharon, Ph.D. Beatty, Priya Raghubir, Arch G. Woodside


Product Details:


Publisher: Open Mentis Publishers; 1 edition (March 2007)
Language: English
ISBN-10: 0979133602
ISBN-13: 978-0979133602

Product Dimensions:

11.2 x 8.8 x 1.2 inches
Shipping Weight: 4.1 pounds

In this book, the authors describe, dissect, and discourse about Consumer Behavior--human behavior in the world of goods human anatomy atlas books free download. About how we make our product choices and then weave them into the tapestry of our lives human anatomy atlas books free download. And how we consume to sustain and energize our bodies, feed our minds, and construct our identities human anatomy atlas books free download. The authors define and describe almost all of the concepts and principles of consumer behavior, spin them into theories and models, and illustrate their applications for the benefit of consumers as well as marketers human anatomy atlas books free download. The goal is to grasp the quintessential value of consumption, and to understand how marketers should fulfill marketing's ultimate purpose: to become co-creators of consumption value humans seek.

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Paperback: 757 pages
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Review "An excellent resource for researchers interested in psychopathology and clinicians interested in the integrative science underpinning therapy. The book's key strength is that it is one of the few to combine transdiagnostic and translational approaches. Chapters on the basic science and theory of emotion regulation across psychological disorders are brought together with chapters on relevant treatment approaches."--Edward Watkins, PhD, Mood Disorders Centre, School of Psychology, University of Exeter, United KingdomВ "Kring and Sloan correctly point out that emotion dysregulation is a central component of a diverse set of psychiatric disorders and maladaptive behaviors. They have assembled a stellar group of contributors to address this important issue. By highlighting common difficulties across disorders, this superb volume challenges readers' conceptualizations of the distinctiveness of diagnostic categories. This book should be required reading for scientists or students who want to gain a more comprehensive understanding of mechanisms that might underlie psychiatric disturbance."--Ian H. Gotlib, PhD, Department of Psychology, Stanford University "For millennia, humans have struggled to achieve control over their emotions. In Emotion Regulation and Psychopathology, the editors have assembled leading experts to explore the recent outpouring of rigorous scientific work in this area. Wonderfully readable chapters offer state-of-the-art conceptualizations of emotion regulation and apply these concepts to the description and treatment of psychopathology. This book will be a definitive, essential resource for clinicians, graduate students, and researchers."--Jonathan Rottenberg, PhD, Department of Psychology, University of South Florida"This authoritative book brings the reader up to date on work on emotion regulation. This is a topic of great importance for psychopathology that has stimulated a large number of recent scientific papers. Researchers will find quite a bit of valuable information; clinicians will, too, including principles to apply in practice. The volume is accessible and very well edited."--Joel Paris, MD, Department of Psychiatry, McGill University, Canada About the Author Ann M. Kring, PhD, is Professor of Psychology at the University of California, Berkeley, and former Director of the Clinical Science Program and Psychology Clinic. Her current research focus is on emotion and psychopathology, with a specific interest in the emotional features of schizophrenia, assessing negative symptoms in schizophrenia, and the linkage between cognition and emotion in schizophrenia. Dr. Kring has received numerous awards, including a Young Investigator award from the National Alliance for Research on Schizophrenia and Depression, the Joseph Zubin Memorial Fund Award, and a Distinguished Teaching Award from UC Berkeley. She is currently a member of the Executive Board for the Society for Research in Psychopathology, Associate Editor for the Journal of Abnormal Psychology, and a member of the editorial board for the journals Emotion, Applied and Preventive Psychology, and Psychological Science in the Public Interest. В  Denise M. Sloan, PhD, is Associate Director in the Behavioral Science Division at the National Center for PTSD and Associate Professor of Psychiatry at the Boston University School of Medicine. Her current research focus is on emotion and psychopathology, with a specific interest in emotional processes in traumatic stress disorders and integration of methods to assess and treat emotional disturbances related to traumatic stress. Dr. Sloan has received funding for her work from the National Institute of Mental Health and the U.S. Department of Defense, among other organizations. She is a member of the editorial board for the journals Behavior Therapy, Psychosomatic Medicine, and Journal of Contemporary Psychotherapy.
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